Bringing Color To Life

Canon Pixma: Bringing colour to life from Dentsu London on Vimeo.

Here we have some footage from the making of the Canon Pixma 'Bringing Color To Life' advert. By using sound to cause vibrations, specs of paint are launched into the air and mix with each other. High speed cameras capture the moment and the results are beautiful. This could become an art form in itself if it was done with different materials. It really is hard to believe that this is something that could happen in front of us, day after day, and we would never actually notice how incredible it actually is.